Research Article
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A RESEARCH TO EXAMINE THE MEDIATION ROLE OF EMPLOYER BRAND IN THE RELATIONSHIP BETWEEN TALENT MANAGEMENT AND ORGANIZATIONAL COMMITMENT

Year 2023, Volume: 16 Issue: 2, 68 - 82, 31.12.2023
https://doi.org/10.18221/bujss.1387677

Abstract

Talent Management (TM) practices and Employer Branding (EB) activities are essential to retain employees, which are a source of sustainable competitive advantage. Organizations that consider these activities will increase their employees’ Organizational Commitment (OC) to their organizations. The research aims to examine the mediating role of the EB in the relationship between employees’ perceptions of TM practices in different sectors and their OC. In this way, it will be possible to determine the elements for attracting and retaining employees, who are seen as a source of competitive advantage for organizations. The research examined the relationships between concepts within the scope of social change and social identity theories. In this context, the relationship between TM activities, one of the human resources practices and OC is discussed in the context of the role of the EB. Within the scope of the research, a survey was conducted for 375 employees. The questionnaire form consists of questions that determine demographic characteristics and statements that will measure the concepts of TM practices, EB, and OC. As a result of the study, it was determined that the EB had a partial mediating role in the relationship between perceptions of TM practices and OC. In addition, while the effect of TM practices on OC was determined, the impact of employees' perceptions of the EB on OC was also found.

References

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YETENEK YÖNETİMİ VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE İŞVEREN MARKASININ ARACI ROLÜNÜN İNCELENMESİNE YÖNELİK BİR ARAŞTIRMA

Year 2023, Volume: 16 Issue: 2, 68 - 82, 31.12.2023
https://doi.org/10.18221/bujss.1387677

Abstract

Sürdürülebilir rekabet avantajı kaynağı olan çalışanların elde tutulması için yetenek yönetimi uygulamaları ve işveren markası çalışmaları önem arz etmektedir. Bu faaliyetleri dikkate alan organizasyonların, çalışanlarının kurumlarına olan bağlılıklarının artacağı düşünülmektedir. Araştırma, farklı sektörlerde çalışanların yetenek yönetimi uygulamalarına yönelik algılamaları ile örgütsel bağlılıkları arasındaki ilişkide, işveren markasının aracı rolünü incelenmesini amaçlamaktadır. Böylelikle, organizasyonlar açısından rekabet avantajı kaynağı olarak görülen çalışanların, organizasyona çekilmesi ve elde tutulması için olası unsurların neler olabileceği tespit edilebilecektir. Araştırmada, kavramlar arası ilişkiler sosyal değişim ve sosyal kimlik teorileri kapsamında incelenmiştir. Bu çerçevede, insan kaynakları uygulamalarından yetenek yönetimi faaliyetlerinin örgütsel bağlılık ile ilişkisi işveren markasının rolü bağlamında ele alınmıştır. Araştırma kapsamında, 375 çalışana yönelik bir anket çalışması düzenlenmiştir. Anket formu; yetenek yönetimi uygulamaları, işveren markası ve örgütsel bağlılık kavramlarını ölçecek ifadelerle birlikte, demografik nitelikleri belirleyen sorulardan oluşmaktadır. Araştırma sonucunda, çalışanların yetenek yönetimi uygulamalarına yönelik algılamaları ile örgütsel bağlılıkları arasındaki ilişkide, işveren markasının kısmi aracılık rolünün olduğu tespit edilmiştir. Ayrıca yetenek yönetimi uygulamalarının, örgütsel bağlılığa etkisi tespit edilirken aynı zamanda çalışanların işveren markasının algılamalarının örgütsel bağlığa etkisi de bulunmuştur.

Ethical Statement

ÇALIŞMANIN ETİK KURUL İZNİ: Yıldız Teknik Üniversitesi Sosyal ve Beşeri Bilimler Araştırmaları Etik Kurulu’nun 27.05.2021 tarih ve 2021/03 nolu toplantısı ÇALIŞMA DAHA ÖNCE HİÇBİR YERDE DEĞERLENDİRİLMEK ÜZERE SUNULMAMIŞTIR. ÇALIŞMA, İLK YAZARIN İKİNCİ YAZARIN DANIŞMANLIĞINDAKİ YÜKSEK LİSANS TEZİNDEN ÜRETİLMİŞTİR.

References

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  • Ahmed, R. R., Azam, M., Qureshi, J. A., Hashem E, A. R., Parmar, V. ve Md Salleh, N. Z. (2022). The relationship between internal employer branding and talent retention: A theoretical investigation for the development of a conceptual framework. Frontiers in Psychology, 13, 859614.
  • Aidan, Z., Alibabaei, A. ve Mohammad, H. S. (2018). Identify the relationship between employer brand attractiveness, job satisfaction, organizational commitment and workforce agility in telecom industries based on structural equation modeling (SEM) (Case study: Huawei Technologies service Iranian). Journal of Ecophysiology and Occupational Health, 18(1/2), 6-11.
  • Akyüz, A. N. ve Örücü, E. (2018). Algılanan yetenek yönetimi uygulamalarının yenilik performansı üzerine etkisi. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, (57), 20-36.
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  • Almaaitah, M., Alsafadi, Y., Altahat, S. ve Yousfi, A. (2020). The effect of talent management on organizational performance improvement: The mediating role of organizational commitment. Management Science Letters, 10(12), 2937-2944.
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  • Aranki, D. H., Suifan, T. S. ve Sweis, R. J. (2019). The relationship between organizational culture and organizational commitment. Modern Applied Science, 13(4), 137-154.
  • Asaad, B. Y., Shazly, M. M., ve Abd-elazeem, H. (2022). Effect of a talent management educational program on nurse managers’ organizational commitment. Egyptian Journal of Health Care, 13(4), 1021-1032.
  • Aytaç, T. (2015). The relationship between teachers’ perception about school managers’ talent management leadership and the level of organizational commitment. Eurasian Journal of Educational Research, 59, 165-180
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  • Bali, M. ve Dixit, S. (2016). Employer brand building for effective talent management. International Journal of Applied Sciences and Management, 2(1), 183-191.
  • Botella-Carrubi, D., Gil-Gomez, H., Oltra-Badenes, R. ve Jabaloyes-Vivas, J. M. (2021). Employer branding factors as promoters of the dimensions of employee organizational commitment. Economic Research-Ekonomska Istraživanja, 34(1), 1836-1849.
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  • Dahiya, S. ve Rath, R. (2021). Talent management and its impact on organizational commitment and turnover intention: A literature review. IUP Journal of Organizational Behavior, 20(4), 22-39
  • Davern, D. (2021). Talent management, the employer brand, and employee retention: Evidence from the Irish hotel sector. In Talent management innovations in the international hospitality industry (pp. 79-98). Emerald Publishing Limited.
  • Dayeh, K. ve Farmanesh, P. (2021). The link between talent management, organizational commitment and turnover intention: A moderated mediation model. Management Science Letters, 11(7), 2011-2020.
  • Durmuş, B., Yurtkoru, S. ve Çinko, M. (2018). Sosyal bilimlerde SPSS ile veri analizi. Beta Yayıncılık.
  • Ekhsan, M., Parashakti, R. ve Sudiro, A. (2020). Talent management and employee retention: The partial mediating role of organizational commitment. In Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia.
  • Elkady, S. M. S. M., Bassiouni, N. ve Atalla, A. (2019). Nurses’ perception about the relationship between talent management and organizational commitment. IOSR Journal of Nursing and Health Science, 1-17
  • Gautam, K. K. (2022). Talent management practices and organizational commitment in Nepalese commercial banks. KIC International Journal of Social Science and Management, 1(1), 54-62
  • Ghielen, S. T. S., De Cooman, R. ve Sels, L. (2021). The interacting content and process of the employer brand: Person-organization fit and employer brand clarity. European Journal of Work and Organizational Psychology, 30(2), 292-304.
  • Grego-Planer, D. (2019). The relationship between organizational commitment and organizational citizenship behaviors in the public and private sectors. Sustainability, 11(22), 6395.
  • Hair, J. F., Anderson, R. E., Tatham, R. L. ve Black, W. C. (1995). Multivariate data analysis. Prentice-Hall.
  • Hamidizadeh, A. ve Babashahi, J. (2016). The impact of employer brand on employee retention: Organizational identity, job satisfaction and organizational commitment as mediators. Management and Development Process, 29(2), 47-70.
  • Hanin, D., Stinglhamber, F. ve Delobbe, N. (2013). The impact of employer branding on employees: The role of employment offering in the prediction of their affective commitment. Psychologica Belgica, 53(4), 57-83.
  • Homans. G. C. (1961). Social behavior: Its elemantary forms. Harcourt & Brace Inc. Iles, P., Chuai, X. ve Preece, D. (2010). Talent management and HRM in multinational companies in Beijing: Definitions, differences and drivers. Journal of world Business, 45(2), 179-189.
  • Kaur, P., Sharma, S., Kaur, J. ve Sharma, S. K. (2015). Using social media for employer branding and talent management: An experiential study. IUP Journal of Brand Management, 12(2), 7-20.
  • Koyunu E. ve Elçi, A. (2018). İlçe belediye çalışanlarının örgütsel bağlılık düzeyleri: Aksaray ili örneği. International Journal of Entrepreneurship and Management Inquiries, 2(2), 64-73.
  • Köprülü, O. ve Çetinsöz, B. C. (2019). Otel işletmelerinde yetenek yönetimi ve örgütsel bağlılık ilişkisi üzerine bir araştırma. Güncel Turizm Araştırmaları Dergisi, 3(1), 26-48.
  • Kutluata-Aksu, K., Kenek, G. ve Sökmen, A. (2020). İşveren markasının örgütsel bağlılığa etkisinde iş tatminin aracılık rolü. İşletme Araştırmaları Dergisi, 12(4), 4085-4096.
  • Lewis, R. E. ve Heckman, R. J. (2006). Talent management: A critical review. Human Resource Management Review, 16(2), 139-154.
  • Luna-Arocas, R., Danvila-Del Valle, I. ve Lara, F. J. (2020). Talent management and organizational commitment: The partial mediating role of pay satisfaction. Employee Relations: The International Journal, 42(4), 863-881.
  • Maheshwari, V., Gunesh, P., Lodorfos, G. ve Konstantopoulou, A. (2017). Exploring HR practitioners’ perspective on employer branding and its role in organisational attractiveness and talent management. International Journal of Organizational Analysis, 25(5), 742-761.
  • Malkawi, E. (2017). The relationship between talent management and organizational commitment case study: Aqaba special economic zone authority, Jordan. International Business and Management, 14(1), 80-84.
  • Mandhanya, Y. ve Shah, M. (2010). Employer branding - A tool for talent management. Global Management Review, 4(2).43-48
  • Maurya, K. K. ve Agarwal, M. (2018). Organisational talent management and perceived employer branding. International Journal of Organizational Analysis, 26(2), 312-330.
  • Maurya, K. K., Agarwal, M. ve Srivastava, D. K. (2020). Perceived work-life balance and organizational talent management: Mediating role of employer branding. International Journal of Organization Theory & Behavior, 24(1), 41-59.
  • Merriam Webster Sözlüğü. (2023, Şubat 1). https://www.merriam-webster.com/dictionary
  • Miles, S. J. ve Mangold, G. (2004). A conceptualization of the employee branding process. Journal of Relationship Marketing, 3(2-3), 65-87.
  • Nobarieidishe, S., Chamanifard, R. ve Nikpour, A. (2014). The relationship between talent management and organizational commitment in international division of Tejarat Bank, Iran. European Online Journal of Natural and Social Sciences, 3(4), 1116-1123
  • Oehley, A. M. (2007). The development and evaluation of a partial talent management competency model [Doctoral dissertation]. University of Stellenbosch.
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There are 65 citations in total.

Details

Primary Language Turkish
Subjects Organisational Behaviour
Journal Section Research Article
Authors

Hüseyin Aykut Erdem This is me 0000-0003-4320-919X

Serdar Bozkurt 0000-0002-4745-9965

Early Pub Date December 31, 2023
Publication Date December 31, 2023
Submission Date November 8, 2023
Acceptance Date December 26, 2023
Published in Issue Year 2023 Volume: 16 Issue: 2

Cite

APA Erdem, H. A., & Bozkurt, S. (2023). YETENEK YÖNETİMİ VE ÖRGÜTSEL BAĞLILIK İLİŞKİSİNDE İŞVEREN MARKASININ ARACI ROLÜNÜN İNCELENMESİNE YÖNELİK BİR ARAŞTIRMA. Beykent Üniversitesi Sosyal Bilimler Dergisi, 16(2), 68-82. https://doi.org/10.18221/bujss.1387677

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