Araştırma Makalesi
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Spor Etkinlikleri Kalite Ölçeği (SEKÖ) Geliştirme ve Doğrulama Çalışması

Yıl 2022, Cilt: 27 Sayı: 4, 333 - 356, 28.10.2022
https://doi.org/10.53434/gbesbd.1147696

Öz

Bu araştırmada, futbol taraftar ya da seyircilerinin etkinlik kalitesine yönelik algılarını belirleyen geçerli ve güvenilir bir ölçme aracının geliştirilmesi amaçlanmıştır. Araştırmanın katılımcılarının belirlenmesinde amaçlı örneklem yöntemlerinden ölçüt örnekleme yöntemi kullanılmıştır. Bu kapsamda araştırmada yer alacak katılımcılarda, 2021-2022 sezonunda Süper Lig’de yer alan takımlardan herhangi birini takip etme ve 2021-2022 sezonunda bu takımın stadyumunda en az iki kez maç izlemiş olma ölçütleri aranmıştır. Bu ölçütler doğrultusunda araştırmada toplam 599 gönüllü katılımcıya ulaşılmıştır. Bu katılımcılardan elde edilen verilerin, 361 tanesi Açımlayıcı Faktör Analizi (AFA), 238 tanesi Doğrulayıcı Faktör Analizi (DFA) için kullanılmıştır. AFA bulguları, madde faktör yük değerleri .46 ila .96 aralığında olan 10 faktörlü bir yapı ortaya çıkarmıştır. DFA sonucuna ise modelin RMSEA değerinin .063 ve diğer uyum iyiliği indekslerinin de kabul edilebilir değerler arasında bulunduğu gözlemlenmiştir. Cronbach Alfa katsayılarının .821 ile .933 aralığında olduğu belirlenmiştir. Bu bulgular ölçeğin 10 boyutlu yapısı altında toplanan 42 maddeden oluştuğunu ve bu yapının etkinlik kalitesi değişkeninin %73.23 gibi önemli bir varyansını açıkladığını ortaya koymuştur. Sonuç olarak, Spor Etkinlikleri Kalite Ölçeği'nin (SEKÖ) Türk kültürü için geçerli ve güvenilir bir ölçme aracı olduğu söylenebilir.

Kaynakça

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  • 3. Armbrecht, J. ve Andersson, T. D. (2020). The event experience, hedonic and eudaimonic satisfaction and subjective well-being among sport event participants, Journal of Policy Research in Tourism, Leisure and Events, 12(3), 457-477. DOI:10.1080/19407963. 2019.1695346
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Sports Events Quality Scale (SEQS): A Development and Validation Study

Yıl 2022, Cilt: 27 Sayı: 4, 333 - 356, 28.10.2022
https://doi.org/10.53434/gbesbd.1147696

Öz

The aim of this research was, to develop a valid and reliable tool that intended to measure the perceptions of football fans or spectators, related with the quality of sports events. Participants of the study was determined by criterion sampling, that is one of the purposeful sampling methods. Our first criteria for participants of this research was, to follow one of the Super League team in 2021-2022 season, and our second criteria was, to attend the this teams’ events twice in the stadiums, as a spectator on the same season. Totally 599 volunteer participants were involved in this study. Data from 361 participants were used for Exploratory Factor Analysis (EFA) and data from 238 participants were used for Confirmatory Factor Analysis (CFA). Findings of EFA were demonstrated a structure with 10 factors, and factor loads of items in these factors were between .46 and .96. And CFA results displayed that the RMSEA value of the model was .063, and other goodness-of-fit indexes were among acceptable values. Also coefficients of Cronbach's Alpha were observed between .821 and .933. These findings revealed that the scale consisted of 42 items, under its 10-dimensional structure and the sports events quality variable of this structure explained a significant variance of 73.23%. These findings revealed that the scale consisted of 42 items, under its 10-dimensional structure and the event quality variable of this structure explained a significant variance of 73.23%. In conclusion, it can be accepted that Sport Event Quality Scale (SEQS) is a valid and reliable measurement tool for Turkish culture.

Kaynakça

  • 1. Aaron, C.T.S. ve Stewart, B. (2015). Introduction to sport marketing. New York: Routledge is an imprint of the Taylor & Francis Group.
  • 2. Alexandris, K., Zahariadis, P., Tsorbatzoudis, C. ve Grouios, G. (2004). An empirical investigation of the relationships among service quality, customer satisfaction and psychological commitment in a health club context. European Sport Management Quarterly, 4, 36-52.
  • 3. Armbrecht, J. ve Andersson, T. D. (2020). The event experience, hedonic and eudaimonic satisfaction and subjective well-being among sport event participants, Journal of Policy Research in Tourism, Leisure and Events, 12(3), 457-477. DOI:10.1080/19407963. 2019.1695346
  • 4. Atalı, L. ve Sekban, G. (2018). Buz Hokeyi Dünya Şampiyonası seyircilerinin etkinliğe yönelik kalite algısı (U18-DIV III-Group B-Türkiye-2014). Kocaeli Üniversitesi Sosyal Bilimler Dergisi (KOSBED), 35, 193-206.
  • 5. Berry, L. L., Zeithalm, V. A. ve Parasuraman, A. (1985). Quality counts in services, too. Business Horizons, 28(3), 44-52.
  • 6. Biscaia, R,, Correia, A., Rosado, A., Maroco, J. ve Ross, S. (2012). The effects of emotions on football spectators’ satisfaction and behavioural intentions. European Sport Management Quarterly, 12(3), 227-242.
  • 7. Blann, F. W. ve Armstrong, K. L. (2007). Sport marketing. Contemporary Sport Management. J. Parks ve J. Quaterman, (Ed.), Contemporary Sport Management içinde (s. 193-217), Champaign, IL: Human Kinetics.
  • 8. Brady, M. K. ve Cronin, J. J. (2001). Some new thoughts on conceptualizing perceived service quality: a hierarchical approach. The Journal of Marketing, 65(3), 34-49.
  • 9. Brown, T. A. (2015). Confirmatory factor analysis for applied research (2nd ed.). New York: Guilford.
  • 10. Bulgurcuoğlu, A. N. (2014). Stadyum pazarlaması ve stadyumlarda müşteri memnuniyeti (Doktora Tezi). Marmara Üniversitesi Sağlık Bilimleri Enstitüsü, İstanbul.
  • 11. Bütün, M. ve Demir, S. B. (2014). Nitel araştırma ve değerlendirme yöntemleri (3. Baskı). Ankara: Pegem Akademi.
  • 12. Calabuig-Moreno, F., Crespo-Hervas, J., Prado-Gasco, V., Mundina-Gomez, J., Valantine, I. ve Stanislovaitis, A. (2016). Quality of sporting events: Validation of the eventqual scale. Transformations in Business & Economics, 15(2), 21-32.
  • 13. Chelladurai, P. ve Chang, K. (2000). Targets and standards of quality in sport services. Sport Management Review, 3(1), 1-22.
  • 14. Cronin, J. J., Brady, M. K. ve Hult, G. T. (2000). Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments. Journal of Retailing, 76, 193-218.
  • 15. Çimen, Z. ve Gürbüz, B. (2007). Spor hizmetlerinde toplam kalite yönetimi. Ankara: Alp Yayınevi.
  • 16. Çimen, Z. (2003). Spor hizmetlerinde toplam kalite boyutları. İstanbul Üniversitesi Spor Bilimleri Dergisi, 3, 13-17.
  • 17. Çimen, Z. (2019). Spor hizmetlerinde kalite. A. A. Yetim, (Ed.), Yönetim ve Spor kitabı içerisinde (s.597-632). Ankara: Gazi Kitabevi.
  • 18. Çimen, Z., Eraslan, A. ve Halıcı, A. (2019). Spor pazarlaması. A. A. Yetim, (Ed.). Yönetim ve Spor kitabı içerisinde (s. 503-562). Ankara: Gazi Kitabevi.
  • 19. Çokluk, Ö., Şekercioğlu, G. ve Büyüköztürk, Ş. (2014). Sosyal bilimler için çok değişkenli istatistik: SPSS ve LISREL uygulamaları. Ankara: Pegem Akademi.
  • 20. De Vellis, R. (2017). Scale development. Theory and applications (4th ed.). Los Angeles: Sage.
  • 21. Deighton, J. (1992). The consumption of performance. Journal of Consumer Research, 19(3), 362-72.
  • 22. Dhurup, M., Mofoka, M. A. ve Surujlal, J. (2010). The relationship between stadium sportscapes dimensions, desire to stay and future attendance. African Journal for Physical, Health Education, Recreation and Dance, 16(3), 475-490.
  • 23. Eraslan, A. ve Çimen, Z. (2016). The service quality of recreational sports centers on university campuses: perceptions of students. International Journal of Recent Scientific Research, 7(7), 12641-12648.
  • 24. Fernandes, T. ve Neves, S. (2014). The role of servicescape as a driver of customer value in experience-centric service organizations: the Dragon Football Stadium case. Journal of Strategic Marketing, 22(6), 548-560. DOI: 10.1080/0965254X.2014.914058
  • 25. Field, A. (2013). Discovering statistics using IBM SPSS statistics (4th ed.). London; Sage.
  • 26. Fornell, C. ve Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
  • 27. Foroughi, B., Iranmanesh, M., Gholipour, H. F. ve Hyun, S. S. (2019). Examining relationships among process quality, outcome quality, delight, satisfaction and behavioural ıntentions in fitness centres in Malaysia. International Journal of Sports Marketing and Sponsorship, 20(3), 374-389.
  • 28. Garvin, D. A. (1984). What does ’product quality’ really mean? Sloan Management Review, 26(1), 25-43.
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Toplam 89 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Spor Hekimliği
Bölüm Makaleler
Yazarlar

Zafer Çimen 0000-0002-2752-4053

Alperen Halıcı 0000-0002-5480-4683

İsmail Aktaş 0000-0002-5471-5787

Yayımlanma Tarihi 28 Ekim 2022
Gönderilme Tarihi 23 Temmuz 2022
Kabul Tarihi 19 Ekim 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 27 Sayı: 4

Kaynak Göster

APA Çimen, Z., Halıcı, A., & Aktaş, İ. (2022). Spor Etkinlikleri Kalite Ölçeği (SEKÖ) Geliştirme ve Doğrulama Çalışması. Gazi Beden Eğitimi Ve Spor Bilimleri Dergisi, 27(4), 333-356. https://doi.org/10.53434/gbesbd.1147696

Gazi Beden Eğitimi ve Spor Bilimleri Dergisi yılda dört kez yayımlanan bilimsel ve hakemli bir dergidir.


Gazi Journal of Physical Education and Sports Sciences is a scientific and peer-reviewed journal published quarterly.