Araştırma Makalesi
BibTex RIS Kaynak Göster

Yıl 2018, Cilt: 10 Sayı: 2, 0 - 0, 31.12.2018

Burcu Koç Özgür Yayla Yalçın Arslantürk Evren Güçer

Öz

Kaynakça

  • Bem, Sandra Lipsitz (1974), “The Measurement of Psychological Androgyny”, Journal of Consulting and Clinical Psychology, Vol. 42, No. 2, pp.155-162.
  • Bem, Sandra Lipsitz and Steven A. Lewis (1975), “Sex Role Adaptability: One Consequence of Psychological Androgyny”, Journal of Personality and Social Psychology, Vol. 31, No. 4, pp.634-643.
  • Bem, Sandra Lipsitz (1981), “Gender Schema Theory: A Cognitive Account of Sex Typing”, Pschological Review, Vol. 88, No. 4, pp.354-364.
  • Catina, Ana, Svetlana Boyadjieva and Michaela Bergner (1996), “Social Context, Gender Identity and Eating Disorders in Western and Eastern Europe: Preliminary Results of a Comparative Study”, European Eating Disorders Review, Vol. 4, No. 2, pp.100-106.
  • Choi, Namok and Dale R. Fuqua (2003), “The Structure of the Bem Sex Role Inventory: A Summary Report of 23 Validation Studies”, Educational and Psychological Measurement, Vol. 63, No. 5, pp. 872-887.
  • Dökmen, Zehra Y., (1999), “Bem Cinsiyet Rolü Envanteri Kadınsılık ve Erkeksilik Ölçekleri Türkçe Formunun Psikometrik Özellikleri (Psychometric Properties of the Turkish Version of Bem Sex Role Inventory: Femininity and Masculinity Scales)”, Journal of Crisis, Vol. 7, No. 1, pp.27-40.
  • Ely, Robin J. (1995), “The Power in Demography: Women`s Social Contructions of Gender Identity at Work”, The Academy of Management Journal, Vol. 38, No. 3, pp.589-634.
  • Fischer, Eileen and Stephen J. Arnold (1990), “ More Than a Labor of Love: Gender Roles and Christmas Gift Shopping”, Journal of Consumer Research, Vol. 17, No. 3, pp.333-345.
  • Fischer, Eileen and Stephen J. Arnold (1994), “Sex, Gender Identity, Gender Role Attitudes and Consumer Behavior”, Psychology&Marketing, Vol. 11, No. 2, pp.163-182.
  • Gill, Sandra, Jean Stockard, Miriam Johnson and Suzanne Williams (1987), “Measuring Gender Differences: The Expressive Dimension and Critique of Androgyny Scales”, Sex Roles, Vol. 17, No. 7-8, pp.375-400.
  • Hair, Joseph F., William C. Black, Barry J. Babin, and Rolph E. Anderson (2010), Multivariate Data Analysis: A Global Perspective. 7th edition, Pearson Prentice Hall.
  • Hoffman, Rose Marie and L. DiAnne Borders (2001), “Twenty-Five Years After The Bem Sex-Role Inventory: A Reassessment and New Issues Regarding Classification Variability”, Measurement and Evaluation in Colseling and Development, Vol. 34, No. 1, pp.39-55.
  • Kulik, Liat (1998), “Effect of Gender and Social Environment on Gender Role Perceptions and Identity: Comparative Study of Kibbutz and Urban Adolescents in Israel”, Journal of Community Psychology, Vol. 26, No. 6, pp.533-548.
  • Moreland, John R., Nancy Gulanick, Eileen K. Montague, and Vincent A. Harren (1978), “Some Psychometric Properties of the Bem Sex-Role Inventory”, Applied Psychological Measurement, Vol. 2, No. 2, pp.249-256.
  • Nunkoo, Robin and Dogan Gursoy (2012). “Residents’ Support For Tourism: An Identity Perspective”, Annals of Tourism Research, Vol. 39, No. 1, pp.243-268.
  • Palan, Kay M. (2001), “Gender Identity in Consumer Behavior Research: A Literature Review and Research Agenda”, Academy of Marketing Science Review, No. 10, pp.1-24.
  • Prakash, Ved (1992), “Sex Roles and Advertising Preferences,” Journal of Advertising Research, Vol. 32, No. 3, pp.43-52.
  • Putrevu, Sanjay (2004), “Communicating with the Sexes: Males and Female Responses to Print Advertisements”, Journal of Advertising, Vol. 33, No. 3, pp.51-62.
  • Sherif, Carolyn Wood (1982), “Needed Concepts in the Study of Gender Identity”, Psychology of Women Quaterly, Vol. 6, No. 4, pp.375-398.
  • Spence, Janet T. (1984), “Masculinity, Femininity and Gender-Related Traits: A Conceptual Analysis and Critique of Current Research,” Progress in Experimental Personality Research, Vol. 13, 1-97.
  • Vigorito, Anthony J. and Timothy J. Curry (1998), “Marketing Masculinity: Gender Identity and Popular Magazines,” Sex Roles, Vol. 39, No. 1-2, pp.135- 152.
  • Vitz, Paul C. and Donald Johnston (1965), “Masculinity of Smokers and the Masculinity of Cigarette Images”, Journal of Applied Psychology, Vol. 49, No. 3, pp.155-159.
  • Yağcı, Mehmet İsmail and Neslihan İlarslan (2010), “Reklamların ve Cinsiyet Kimliği Rolünün Tüketicilerin Satın Alma Davranışları Üzerindeki Etkisi (Effects of the Advertisements and Gender Identity Role on Customers` Purchasing Behavior)”, Journal of Dogus University, Vol. 11, No. 1, pp.138-155.
  • Wright, Anne B. and Sue Holttum (2012), “Gender Identity, Research SelfEfficacy and Research Intention in Trainee Clinical Psychologists in the UK”, Clinical Psychology and Psychotherapy, Vol. 19, No. 1, pp.46-56.

GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS

Yıl 2018, Cilt: 10 Sayı: 2, 0 - 0, 31.12.2018

Burcu Koç Özgür Yayla Yalçın Arslantürk Evren Güçer

Öz

Gender identity concept represents “masculine, feminine, androgynous and
undifferentiated” personality characteristics in psychology. According to the
term, while a male might exhibit feminine attitudes in psychological gender
aspect, a female might possess masculine features. Dimensions and inventories of
gender identity roles and their impacts on consumer behaviors have been studied
constantly in marketing and psychology literature. Some of the research findings
support that consumer behaviors might as well be affected by psychology-based
gender roles. In this study, respondents were included in four groups by using
Bem’s Sex Role Inventory and then, they were asked to evaluate two different
visual and verbal advertising materials (Feminine & Masculine). Consequently,
the structural relationship between respondents’ perception and purchase
intention toward both ads according to the general average of the gender identity
roles was tried to be given. 

Anahtar Kelimeler

Gender Identity Roles Tourism Consumer Behavior

Kaynakça

  • Bem, Sandra Lipsitz (1974), “The Measurement of Psychological Androgyny”, Journal of Consulting and Clinical Psychology, Vol. 42, No. 2, pp.155-162.
  • Bem, Sandra Lipsitz and Steven A. Lewis (1975), “Sex Role Adaptability: One Consequence of Psychological Androgyny”, Journal of Personality and Social Psychology, Vol. 31, No. 4, pp.634-643.
  • Bem, Sandra Lipsitz (1981), “Gender Schema Theory: A Cognitive Account of Sex Typing”, Pschological Review, Vol. 88, No. 4, pp.354-364.
  • Catina, Ana, Svetlana Boyadjieva and Michaela Bergner (1996), “Social Context, Gender Identity and Eating Disorders in Western and Eastern Europe: Preliminary Results of a Comparative Study”, European Eating Disorders Review, Vol. 4, No. 2, pp.100-106.
  • Choi, Namok and Dale R. Fuqua (2003), “The Structure of the Bem Sex Role Inventory: A Summary Report of 23 Validation Studies”, Educational and Psychological Measurement, Vol. 63, No. 5, pp. 872-887.
  • Dökmen, Zehra Y., (1999), “Bem Cinsiyet Rolü Envanteri Kadınsılık ve Erkeksilik Ölçekleri Türkçe Formunun Psikometrik Özellikleri (Psychometric Properties of the Turkish Version of Bem Sex Role Inventory: Femininity and Masculinity Scales)”, Journal of Crisis, Vol. 7, No. 1, pp.27-40.
  • Ely, Robin J. (1995), “The Power in Demography: Women`s Social Contructions of Gender Identity at Work”, The Academy of Management Journal, Vol. 38, No. 3, pp.589-634.
  • Fischer, Eileen and Stephen J. Arnold (1990), “ More Than a Labor of Love: Gender Roles and Christmas Gift Shopping”, Journal of Consumer Research, Vol. 17, No. 3, pp.333-345.
  • Fischer, Eileen and Stephen J. Arnold (1994), “Sex, Gender Identity, Gender Role Attitudes and Consumer Behavior”, Psychology&Marketing, Vol. 11, No. 2, pp.163-182.
  • Gill, Sandra, Jean Stockard, Miriam Johnson and Suzanne Williams (1987), “Measuring Gender Differences: The Expressive Dimension and Critique of Androgyny Scales”, Sex Roles, Vol. 17, No. 7-8, pp.375-400.
  • Hair, Joseph F., William C. Black, Barry J. Babin, and Rolph E. Anderson (2010), Multivariate Data Analysis: A Global Perspective. 7th edition, Pearson Prentice Hall.
  • Hoffman, Rose Marie and L. DiAnne Borders (2001), “Twenty-Five Years After The Bem Sex-Role Inventory: A Reassessment and New Issues Regarding Classification Variability”, Measurement and Evaluation in Colseling and Development, Vol. 34, No. 1, pp.39-55.
  • Kulik, Liat (1998), “Effect of Gender and Social Environment on Gender Role Perceptions and Identity: Comparative Study of Kibbutz and Urban Adolescents in Israel”, Journal of Community Psychology, Vol. 26, No. 6, pp.533-548.
  • Moreland, John R., Nancy Gulanick, Eileen K. Montague, and Vincent A. Harren (1978), “Some Psychometric Properties of the Bem Sex-Role Inventory”, Applied Psychological Measurement, Vol. 2, No. 2, pp.249-256.
  • Nunkoo, Robin and Dogan Gursoy (2012). “Residents’ Support For Tourism: An Identity Perspective”, Annals of Tourism Research, Vol. 39, No. 1, pp.243-268.
  • Palan, Kay M. (2001), “Gender Identity in Consumer Behavior Research: A Literature Review and Research Agenda”, Academy of Marketing Science Review, No. 10, pp.1-24.
  • Prakash, Ved (1992), “Sex Roles and Advertising Preferences,” Journal of Advertising Research, Vol. 32, No. 3, pp.43-52.
  • Putrevu, Sanjay (2004), “Communicating with the Sexes: Males and Female Responses to Print Advertisements”, Journal of Advertising, Vol. 33, No. 3, pp.51-62.
  • Sherif, Carolyn Wood (1982), “Needed Concepts in the Study of Gender Identity”, Psychology of Women Quaterly, Vol. 6, No. 4, pp.375-398.
  • Spence, Janet T. (1984), “Masculinity, Femininity and Gender-Related Traits: A Conceptual Analysis and Critique of Current Research,” Progress in Experimental Personality Research, Vol. 13, 1-97.
  • Vigorito, Anthony J. and Timothy J. Curry (1998), “Marketing Masculinity: Gender Identity and Popular Magazines,” Sex Roles, Vol. 39, No. 1-2, pp.135- 152.
  • Vitz, Paul C. and Donald Johnston (1965), “Masculinity of Smokers and the Masculinity of Cigarette Images”, Journal of Applied Psychology, Vol. 49, No. 3, pp.155-159.
  • Yağcı, Mehmet İsmail and Neslihan İlarslan (2010), “Reklamların ve Cinsiyet Kimliği Rolünün Tüketicilerin Satın Alma Davranışları Üzerindeki Etkisi (Effects of the Advertisements and Gender Identity Role on Customers` Purchasing Behavior)”, Journal of Dogus University, Vol. 11, No. 1, pp.138-155.
  • Wright, Anne B. and Sue Holttum (2012), “Gender Identity, Research SelfEfficacy and Research Intention in Trainee Clinical Psychologists in the UK”, Clinical Psychology and Psychotherapy, Vol. 19, No. 1, pp.46-56.
Toplam 24 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makalesi
Yazarlar

Burcu Koç

Özgür Yayla

Yalçın Arslantürk Bu kişi benim

Evren Güçer

Yayımlanma Tarihi 31 Aralık 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 10 Sayı: 2

Kaynak Göster

APA Koç, B., Yayla, Ö., Arslantürk, Y., Güçer, E. (2018). GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS. International Journal of Business and Management Studies, 10(2).
AMA Koç B, Yayla Ö, Arslantürk Y, Güçer E. GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS. IJBMS. Aralık 2018;10(2).
Chicago Koç, Burcu, Özgür Yayla, Yalçın Arslantürk, ve Evren Güçer. “GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS”. International Journal of Business and Management Studies 10, sy. 2 (Aralık 2018).
EndNote Koç B, Yayla Ö, Arslantürk Y, Güçer E (01 Aralık 2018) GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS. International Journal of Business and Management Studies 10 2
IEEE B. Koç, Ö. Yayla, Y. Arslantürk, ve E. Güçer, “GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS”, IJBMS, c. 10, sy. 2, 2018.
ISNAD Koç, Burcu vd. “GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS”. International Journal of Business and Management Studies 10/2 (Aralık 2018).
JAMA Koç B, Yayla Ö, Arslantürk Y, Güçer E. GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS. IJBMS. 2018;10.
MLA Koç, Burcu vd. “GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS”. International Journal of Business and Management Studies, c. 10, sy. 2, 2018.
Vancouver Koç B, Yayla Ö, Arslantürk Y, Güçer E. GENDER IDENTITY ROLES IN TOURISM AND THEIR EFFECTS ON CONSUMER BEHAVIORS. IJBMS. 2018;10(2).