Araştırma Makalesi
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CURRENT PROBLEMS AND SOLUTIONS IN SPORTS MANAGEMENT

Yıl 2023, Cilt: 21 Sayı: 3, 173 - 189, 30.09.2023
https://doi.org/10.33689/spormetre.1298317

Öz

Sports businesses have a serious place in today's sports industry. As this sector has developed, interest and participation has increased. This development has revealed different expectations over time. For this reason, factors such as ensuring member participation and competitive factors cause the business to come to the fore. Today, management elements make a serious effort in this type of businesses in order to attract more members. In the research, the problems and solution proposals of this type of enterprises were studied. For this reason, a qualitative study was conducted on the questions created for sports business managers. Purposive sampling method was used in the research. The obtained data were analyzed with the qualitative analysis program and the codes revealed were combined with the theme titles. According to the results of the research, three main themes were created, and coding and user opinions were examined under these headings. According to the results of the research, people who receive sports services mostly stated that they want to participate in sports businesses with experienced and knowledgeable trainers. This situation causes managers to work with experts, develop different branches and work on improving facility conditions. At the same time, it was seen that they tried to shape social and economic conditions according to cultural phenomena. It has been observed that the administrators have difficulties in terms of member expectations and health services, and it has been determined that they make serious efforts to overcome these problems. In order to meet the expectations, it was stated that different improvements were tried to be made by taking the competition and advertising factors into consideration. The results of the research were compared with the literature and the results obtained were examined and appropriate solution suggestions were presented in the article.

Kaynakça

  • Achen, R. M. (2020). Use of social media networks and perceptions of firm-generated content in the fitness industry. The Journal of Social Media in Society, 9(2), 47-68.
  • Aiken, P. J., & Rumbach, A. F. (2018). Keeping the voice fit in the group fitness industry: a qualitative study to determine what instructors want in a voice education program. Journal of Voice, 32(2), 256-e25. doi.org/10.1016/j.jvoice.2017.04.014
  • Balcı, V., Erdeveciler, Ö., Alp Gülşen, D. B., & Altunay, B. R. (2019). Ankara İlindeki Küçük Ölçekli Spor Merkezlerinin Sürdürülebilirliklerinin Swot Yaklaşımıyla İlişkilendirilmesi. Electronic Turkish Studies, 14(6), 3021-3035. doi: dx.doi.org/10.29228/TurkishStudies.36931
  • Black, N., Johnston, D. W., Propper, C., & Shields, M. A. (2019). The effect of school sports facilities on physical activity, health and socioeconomic status in adulthood. Social Science & Medicine, 220(2019), 120-128. doi.org/10.1016/j.socscimed.2018.10.025 Bryman A. & Burgess R.G. (2002). Analyzing qualitative data, Routledge - Taylor & Francis Press, London & New York
  • Cassell C. & Symon G. (2004). Essential Guide to Qualitative Methods in Organizational Research, Sage Press. London & Yeni Delhi.
  • Creswell J.W. (2013). Nitel Araştırma Yöntemleri. Beş Yaklaşıma Göre Nitel Araştırma ve Araştırma Desenleri (Çeviri Editörleri: Bütün M. & Demir S.B.), Siyasal Kitabevi, Ankara.
  • Dinçer, N. (2019). “Spor ve Kriz Yönetimi”, Sporda Yeni Akademik Çalışmalar, 111-130, Akademisyen Kitabevi.
  • Ferrand, A., Robinson, L., & Valette-Florence, P. (2010). The intention-to-repurchase paradox: A case of the health and fitness industry. Journal of Sport Management, 24(1), 83-105.
  • Freitas, A. L. P., & Lacerda, T. S. (2019). Fitness centers: what are the most important attributes in this sector?. International Journal for Quality Research, 13(1), 177-192. doi:10.24874/IJQR13.01-11
  • Freitas, A. L. P., & Lacerda, T. S. (2019). Fitness centers: what are the most important attributes in this sector?. International Journal for Quality Research, 13(1), 177. doi: - 10.24874/IJQR13.01-11
  • Gammelsæter, H. (2021). Sport is not industry: bringing sport back to sport management. European Sport Management Quarterly, 21(2), 257-279. doi.org/10.1080/16184742.2020.1741013
  • Graham, J. A., & Smith, A. B. (2022). Work and life in the sport industry: A review of work-life interface experiences among athletic employees. Journal of Athletic Training, 57(3), 210-224. doi.org/10.1123/jsm.2020-0070
  • Haydarov, N. H., Azimov, B. F., & Halimov, F. E. (2020). Increasing The Efficiency Of Using Sports Facilities Of Educational Institutions Of Sports. In European Proceedings of Social and Behavioural Sciences EpSBS, 90(1),459-465. doi.org/10.15405/epsbs.2020.10.03.52
  • Keçeci, O., & Demiray, E. (2020). Spor işletmeleri personelinin iş yerlerindeki örgütsel çatışmaların nedenleri ve yönetilme stillerine yönelik algıları. CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi, 15(1), 31-47. doi:10.33459cbubesbd.684088
  • Ku, G. C. M., & Hsieh, C. M. (2020). Can Fitness Education Programs Satisfy Fitness Professionals’ Competencies? Integrating Traditional and Revised Importance-Performance Analysis and Three-Factor Theory. International Journal of Environmental Research and Public Health, 17(11), 1-18.doi:10.3390/ijerph17114011
  • Lagrosen, S., & Lagrosen, Y. (2007). Exploring service quality in the health and fitness industry. Managing Service Quality: An International Journal, 17(1), 41-53. doi:10.1108/09604520710720665
  • León-Quismondo, J., García-Unanue, J., & Burillo, P. (2020). Best practices for fitness center business sustainability: A qualitative vision. Sustainability, 12(12), 5067. doi.org/10.3390/su12125067
  • MacFarlane, J. D., Phelps, S., & Schulenkorf, N. (2019). Fitness industry self-regulation: institutional or by choice?. Sport, Business and Management: An International Journal, 9(5), 506-524. doi:10.1108/SBM-11-2018-0098
  • Macintosh, E., & Doherty, A. (2007). Reframing the service environment in the fitness industry. Managing Leisure, 12(4), 273-289. doi.org/10.1080/13606710701546835
  • Macintosh, E., & Doherty, A. (2007). Reframing the service environment in the fitness industry. Managing Leisure, 12(4), 273-289. doi.org/10.1080/13606710701546835
  • Mallen, C., Adams, L., Stevens, J., & Thompson, L. (2010). Environmental sustainability in sport facility management: A Delphi study. European sport management quarterly, 10(3), 367-389. doi.org/10.1080/16184741003774521
  • Neville, R. D. (2013). Considering a complemental model of health and fitness. Sociology of Health & Illness, 35(3), 479-492. doi.org/10.1111/j.1467-9566.2012.01494.x
  • Panasenko, S. V., Nikishin, A. F., Mayorova, E. A., Boris, O. A., & Murtuzalieva, T. V. (2018). Innovative approach to fitness industry development. Revista Espacios, 39(41).
  • Pereira, A. C., & Romero, F. (2017). A review of the meanings and the implications of the Industry 4.0 concept. Procedia Manufacturing, 13(1), 1206-1214. doi.org/10.1016/j.promfg.2017.09.032
  • Pizzo, A. D., Baker, B. J., Jones, G. J., & Funk, D. C. (2020). Sport experience design: Wearable fitness technology in the health and fitness industry. Journal of Sport Management, 35(2), 130-143. doi.org/10.1123/jsm.2020-0150
  • Polyakova, O. & Mirza, M.T. (2016), "Service quality models in the context of the fitness industry", Sport, Business and Management, 6(3), 360-382. doi.org/10.1108/SBM-04-2014-0015
  • Ra'ed, M. D., Hayat, H. K., & Hani, A. L. (2019). The impact of customer relationship management on customer loyalty via the mediating role of customer satisfaction: An empirical study on private Kuwaiti Fitness Gyms. IBIMA Publishing, 2019(2019), doi: 10.5171/2019.815930
  • Sadovnikova, V. V. (2018). Socio-pedagogical prerequisites for fitness-industry Funсtioning in Belarus. Physical Education Theory and Methodology, 18(4), 207-213. doi.org.10.17309/tmfv.2018.4.07
  • Tjahjono, B., Esplugues, C., Ares, E., & Pelaez, G. (2017). What does industry 4.0 mean to supply chain?. Procedia manufacturing, 13(1), 1175-1182. doi.org/10.1016/j.promfg.2017.09.191
  • Weaver-Hightower M.B. (2019). How to Write Qualitative Research, Routledge- Taylor & Francis Press, London & New York.
  • Weight, E. A., Taylor, E., Huml, M. R., & Dixon, M. A. (2021). Working in the sport industry: A classification of human capital archetypes. Journal of Sport Management, 35(4), 364-378. doi.org/10.1123/jsm.2020-0070
  • Wu, H. (2019). Research on the Training of Fitness Coaches under the Cooperative Innovation of Government, Industry, Education and Research. International Conference on Reform, Technology, Psychology in Education (ICRTPE), 950-955. doi: 10.25236/icrtpe.2019.189
  • Yın R.K. (2011). Qualitative Research from Start to Finish, The Guilford Press, London & New York.
  • Yu, J. H., Lin, H. H., Huang, J. M., Wu, C. H., & Tseng, K. C. (2020). Under industry 4.0, the current status of development and trend sports industry combining with cloud technology. Mathematical Problems in Engineering, 1(16), 1-16. doi.org/10.1155/2020/3805373
  • Zhang, J.J., Kim, E., Mastromartino, B., Qian, T.Y. and Nauright, J. (2018), "The sport industry in growing economies: critical issues and challenges", International Journal of Sports Marketing and Sponsorship, 19(2), 110-126. doi.org/10.1108/IJSMS-03-2018-0023

SPOR İŞLETMECİLİĞİNDE GÜNCEL SORUNLAR VE ÇÖZÜM ÖNERİLERİ

Yıl 2023, Cilt: 21 Sayı: 3, 173 - 189, 30.09.2023
https://doi.org/10.33689/spormetre.1298317

Öz

Spor işletmeleri günümüz spor endüstrisi içerisinde ciddi bir yere sahiptir. Bu sektör geliştikçe, ilgi ve katılım artmıştır. Bu gelişim zaman içerisinde farklı beklentileri ortaya çıkarmıştır. Bu nedenle üye katılımının sağlanması, rekabet unsurları gibi faktörler, işletmenin öne çıkmasına neden olmaktadır. Günümüzde yönetim unsurları, daha fazla üye çekebilmek adına bu tip işletmelerde ciddi efor sarfetmektedir. Araştırmada bu tip işletmelerin sorunları ve çözüm önerileri üzerine çalışılmıştır. Bu nedenle spor işletmesi yöneticilerine oluşturulan sorular üzerinden nitel bir çalışma yapılmıştır. Araştırmada amaçlı örnekleme yöntemi kullanılmıştır. Elde edilen veriler, nitel analiz programı ile analiz edilmiş ve ortaya çıkarılan kodlar, tema başlıkları ile birleştirilmiştir. Araştırma sonuçlarına göre üç ana tema oluşturulmuş ve bu başlıklar altında kodlamalar ve kullanıcı görüşleri incelenmiştir. Araştırma sonuçlarına göre, spor hizmeti alan kişiler çoğunlukla deneyimli ve bilgili eğitmenlerin olduğu spor işletmelerine katılım göstermek istediklerini belirtmişlerdir. Bu durum yöneticilerin uzman kişilerle çalışmasına, farklı branşlar geliştirmesine ve tesis şartlarının iyileştirilmesi üzerine çalışmalarına neden olmaktadır. Aynı zamanda sosyal ve ekonomik şartların, kültürel olgulara göre şekillenmesine çaba gösterdikleri görülmüştür. Yöneticilerin, üye beklentileri ve sağlık hizmetleri konusunda zorlandıkları görülmüş olup, bu sorunları aşmak için ciddi çaba gösterdikleri tespit edilmiştir. Beklentilerin karşılanması için rekabet ve reklam unsurları öne alınarak farklı iyileştirmeler yapılmaya çalışıldığı belirtilmiştir. Araştırma sonuçları literatür ile karşılaştırılmıştır ve elde edilen sonuçlar incelenerek, uygun çözüm önerileri makalede sunulmuştur.

Kaynakça

  • Achen, R. M. (2020). Use of social media networks and perceptions of firm-generated content in the fitness industry. The Journal of Social Media in Society, 9(2), 47-68.
  • Aiken, P. J., & Rumbach, A. F. (2018). Keeping the voice fit in the group fitness industry: a qualitative study to determine what instructors want in a voice education program. Journal of Voice, 32(2), 256-e25. doi.org/10.1016/j.jvoice.2017.04.014
  • Balcı, V., Erdeveciler, Ö., Alp Gülşen, D. B., & Altunay, B. R. (2019). Ankara İlindeki Küçük Ölçekli Spor Merkezlerinin Sürdürülebilirliklerinin Swot Yaklaşımıyla İlişkilendirilmesi. Electronic Turkish Studies, 14(6), 3021-3035. doi: dx.doi.org/10.29228/TurkishStudies.36931
  • Black, N., Johnston, D. W., Propper, C., & Shields, M. A. (2019). The effect of school sports facilities on physical activity, health and socioeconomic status in adulthood. Social Science & Medicine, 220(2019), 120-128. doi.org/10.1016/j.socscimed.2018.10.025 Bryman A. & Burgess R.G. (2002). Analyzing qualitative data, Routledge - Taylor & Francis Press, London & New York
  • Cassell C. & Symon G. (2004). Essential Guide to Qualitative Methods in Organizational Research, Sage Press. London & Yeni Delhi.
  • Creswell J.W. (2013). Nitel Araştırma Yöntemleri. Beş Yaklaşıma Göre Nitel Araştırma ve Araştırma Desenleri (Çeviri Editörleri: Bütün M. & Demir S.B.), Siyasal Kitabevi, Ankara.
  • Dinçer, N. (2019). “Spor ve Kriz Yönetimi”, Sporda Yeni Akademik Çalışmalar, 111-130, Akademisyen Kitabevi.
  • Ferrand, A., Robinson, L., & Valette-Florence, P. (2010). The intention-to-repurchase paradox: A case of the health and fitness industry. Journal of Sport Management, 24(1), 83-105.
  • Freitas, A. L. P., & Lacerda, T. S. (2019). Fitness centers: what are the most important attributes in this sector?. International Journal for Quality Research, 13(1), 177-192. doi:10.24874/IJQR13.01-11
  • Freitas, A. L. P., & Lacerda, T. S. (2019). Fitness centers: what are the most important attributes in this sector?. International Journal for Quality Research, 13(1), 177. doi: - 10.24874/IJQR13.01-11
  • Gammelsæter, H. (2021). Sport is not industry: bringing sport back to sport management. European Sport Management Quarterly, 21(2), 257-279. doi.org/10.1080/16184742.2020.1741013
  • Graham, J. A., & Smith, A. B. (2022). Work and life in the sport industry: A review of work-life interface experiences among athletic employees. Journal of Athletic Training, 57(3), 210-224. doi.org/10.1123/jsm.2020-0070
  • Haydarov, N. H., Azimov, B. F., & Halimov, F. E. (2020). Increasing The Efficiency Of Using Sports Facilities Of Educational Institutions Of Sports. In European Proceedings of Social and Behavioural Sciences EpSBS, 90(1),459-465. doi.org/10.15405/epsbs.2020.10.03.52
  • Keçeci, O., & Demiray, E. (2020). Spor işletmeleri personelinin iş yerlerindeki örgütsel çatışmaların nedenleri ve yönetilme stillerine yönelik algıları. CBÜ Beden Eğitimi ve Spor Bilimleri Dergisi, 15(1), 31-47. doi:10.33459cbubesbd.684088
  • Ku, G. C. M., & Hsieh, C. M. (2020). Can Fitness Education Programs Satisfy Fitness Professionals’ Competencies? Integrating Traditional and Revised Importance-Performance Analysis and Three-Factor Theory. International Journal of Environmental Research and Public Health, 17(11), 1-18.doi:10.3390/ijerph17114011
  • Lagrosen, S., & Lagrosen, Y. (2007). Exploring service quality in the health and fitness industry. Managing Service Quality: An International Journal, 17(1), 41-53. doi:10.1108/09604520710720665
  • León-Quismondo, J., García-Unanue, J., & Burillo, P. (2020). Best practices for fitness center business sustainability: A qualitative vision. Sustainability, 12(12), 5067. doi.org/10.3390/su12125067
  • MacFarlane, J. D., Phelps, S., & Schulenkorf, N. (2019). Fitness industry self-regulation: institutional or by choice?. Sport, Business and Management: An International Journal, 9(5), 506-524. doi:10.1108/SBM-11-2018-0098
  • Macintosh, E., & Doherty, A. (2007). Reframing the service environment in the fitness industry. Managing Leisure, 12(4), 273-289. doi.org/10.1080/13606710701546835
  • Macintosh, E., & Doherty, A. (2007). Reframing the service environment in the fitness industry. Managing Leisure, 12(4), 273-289. doi.org/10.1080/13606710701546835
  • Mallen, C., Adams, L., Stevens, J., & Thompson, L. (2010). Environmental sustainability in sport facility management: A Delphi study. European sport management quarterly, 10(3), 367-389. doi.org/10.1080/16184741003774521
  • Neville, R. D. (2013). Considering a complemental model of health and fitness. Sociology of Health & Illness, 35(3), 479-492. doi.org/10.1111/j.1467-9566.2012.01494.x
  • Panasenko, S. V., Nikishin, A. F., Mayorova, E. A., Boris, O. A., & Murtuzalieva, T. V. (2018). Innovative approach to fitness industry development. Revista Espacios, 39(41).
  • Pereira, A. C., & Romero, F. (2017). A review of the meanings and the implications of the Industry 4.0 concept. Procedia Manufacturing, 13(1), 1206-1214. doi.org/10.1016/j.promfg.2017.09.032
  • Pizzo, A. D., Baker, B. J., Jones, G. J., & Funk, D. C. (2020). Sport experience design: Wearable fitness technology in the health and fitness industry. Journal of Sport Management, 35(2), 130-143. doi.org/10.1123/jsm.2020-0150
  • Polyakova, O. & Mirza, M.T. (2016), "Service quality models in the context of the fitness industry", Sport, Business and Management, 6(3), 360-382. doi.org/10.1108/SBM-04-2014-0015
  • Ra'ed, M. D., Hayat, H. K., & Hani, A. L. (2019). The impact of customer relationship management on customer loyalty via the mediating role of customer satisfaction: An empirical study on private Kuwaiti Fitness Gyms. IBIMA Publishing, 2019(2019), doi: 10.5171/2019.815930
  • Sadovnikova, V. V. (2018). Socio-pedagogical prerequisites for fitness-industry Funсtioning in Belarus. Physical Education Theory and Methodology, 18(4), 207-213. doi.org.10.17309/tmfv.2018.4.07
  • Tjahjono, B., Esplugues, C., Ares, E., & Pelaez, G. (2017). What does industry 4.0 mean to supply chain?. Procedia manufacturing, 13(1), 1175-1182. doi.org/10.1016/j.promfg.2017.09.191
  • Weaver-Hightower M.B. (2019). How to Write Qualitative Research, Routledge- Taylor & Francis Press, London & New York.
  • Weight, E. A., Taylor, E., Huml, M. R., & Dixon, M. A. (2021). Working in the sport industry: A classification of human capital archetypes. Journal of Sport Management, 35(4), 364-378. doi.org/10.1123/jsm.2020-0070
  • Wu, H. (2019). Research on the Training of Fitness Coaches under the Cooperative Innovation of Government, Industry, Education and Research. International Conference on Reform, Technology, Psychology in Education (ICRTPE), 950-955. doi: 10.25236/icrtpe.2019.189
  • Yın R.K. (2011). Qualitative Research from Start to Finish, The Guilford Press, London & New York.
  • Yu, J. H., Lin, H. H., Huang, J. M., Wu, C. H., & Tseng, K. C. (2020). Under industry 4.0, the current status of development and trend sports industry combining with cloud technology. Mathematical Problems in Engineering, 1(16), 1-16. doi.org/10.1155/2020/3805373
  • Zhang, J.J., Kim, E., Mastromartino, B., Qian, T.Y. and Nauright, J. (2018), "The sport industry in growing economies: critical issues and challenges", International Journal of Sports Marketing and Sponsorship, 19(2), 110-126. doi.org/10.1108/IJSMS-03-2018-0023
Toplam 35 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Spor Faaliyetleri Yönetimi
Bölüm Araştırma Makalesi
Yazarlar

Berna Turak Kaplan 0000-0001-6321-2981

Seçkin Doğaner 0000-0001-9475-8338

Mehmet Kaplan 0000-0002-1359-1028

Erken Görünüm Tarihi 26 Eylül 2023
Yayımlanma Tarihi 30 Eylül 2023
Yayımlandığı Sayı Yıl 2023 Cilt: 21 Sayı: 3

Kaynak Göster

APA Turak Kaplan, B., Doğaner, S., & Kaplan, M. (2023). SPOR İŞLETMECİLİĞİNDE GÜNCEL SORUNLAR VE ÇÖZÜM ÖNERİLERİ. SPORMETRE Beden Eğitimi Ve Spor Bilimleri Dergisi, 21(3), 173-189. https://doi.org/10.33689/spormetre.1298317

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